“Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters”. In this post, Caroline Forsey discusses how to maintain and foster new NPO donor connections through personalized and meaningful email marketing.
Forsey, C. (2022) 'Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy,' HubSpot, 16 December.
https://blog.hubspot.com/marketing/the-nonprofits-guide-to-email-nurturing-for-membership-retention.